Sunday, 29 April 2012

Evaluation Part 2

How effective is the combination of your main product and ancillary texts?

When making my poster and magazine I wanted to include some of the features in the film, for example, our title is ‘Behind the Shadows’ so I included a red-to-black shadow effect on the title ‘Empire’ on the magazine to emphasise the main theme on the front cover. All of my aspects I have included in my magazine and poster are very similar to real magazine covers I have seen previously from 'Total Film' and 'Empire'.

I have made both of my images on my magazine cover and poster centre of the page to draw the audience’s main attention towards the image and read about my film. I couldn't really advertise on a magazine in real life except by cleverly using a picture that helped the audience understand the story of my film. Nicole and me were very careful to take lots of pictures of the same idea to get across the plot of ‘Behind the Shadows’ then we used slightly different ones on each of our ancillary products. The main images on both the magazine and poster include something covering the mouth of either “Sue” or Sue’s work colleague as they are the main suspects of the film, this suggests to the readers that there is a secret or a revelation within the film which intrigues them to find out what it is.

When taking the pictures I chose to have a blank background so the image didn’t look to busy and the main focus was drawn to the hand covering the mouth so the audience are automatically curious as to what the film is about. Nearly all images on a poster or magazine cover have direct eye contact to its reader, I have also used close ups for both image as this creates a sense of emotional attachment between the audience and the image.

My title on the poster was created to fit the genre of my film, I have smudged parts of the text to make it look disorientated and abstract to the reader, my title is also in bold and black to stand out on the page and appear as a main feature on the poster. The dark colours connote the mystery and death in the main product of the trailer for ‘Behind the Shadows’.

Overall my poster and magazine relate to the style of my trailer as they portray some of the same aspects my trailer does, giving the impression of a secret waiting to be revealed by its audience. My image on the poster is giving the audience an imperative telling them to ‘keep a secret’ and ‘stay quiet’ through the action of a finger over her mouth and direct eye contact to the audience. The image on the magazine has the other character responding to this by covering her own mouth as if she's being controlled. So both ancillary product tell a little story when combined together that really helps the audience understand the thriller style of ‘Behind the Shadows’.

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